01
A build, not a lesson
Every Wednesday you leave with something real — a use case, a framework, or a tool you can apply immediately. Not slides. Not theory. Something that goes straight into your work.
2%
2% of the year. Every week. Compounding.
One AI build a week.For leaders.
Senior leaders who build AI into their work every week end up shaping the room. 2%.today is where that habit starts.
What you get
What you walk away with every week
02
A team that raises the bar
You build alongside 11 other senior leaders. They benchmark you, challenge your assumptions, and seed ideas you wouldn't have had alone. The room is part of the value.
03
A portfolio that compounds
Every build adds to the one before. Miss a session — the artifact, recording, and transcript land in your inbox anyway. Your portfolio grows regardless.
Who it's for
Built for leaders who want to go deeper, not just keep up
Leaders who understand AI deeply make better decisions, ask better questions, and create value that's hard to argue with.
You want to be the person can understand a proposal from a position of knowledge. A leader who gives their team a framework instead of questions.
2%.today is where this version of you gets sharper, one week at a time.
Three markers
01You want to understand what your team is building deeply enough to guide it, not just approve it
02You want to walk into supplier and partner conversations with the knowledge to lead them, not follow them
03You want the value you add to your organisation to be undeniable — visible in decisions, in direction, in the pace you set
Examples
A glimpse of what we'll build together
Every cohort is shaped by the people in the room. These are the kinds of working artifacts senior leaders walk out with — built in their own tools, owned outright.
01
Personal knowledge system
A private, searchable archive of everything you've read, decided, and built. Ask it questions and get answers that reference your own thinking.
02
Board-ready briefing generator
Turn five scattered data inputs into a structured 3-minute brief your board will quote back to you.
03
Project management team agent
A system that tracks status, surfaces blockers, and drafts updates — so your team spends less time reporting and more time delivering.
04
Internal idea incubator
Capture, rank, and stress-test ideas from across the organisation before they reach your desk. A pipeline, not a pile.
The exact roadmap is decided with the cohort — we build what's most valuable to the group.
Buildcast 0 · Free
Build to understand AI.
Before you build, you need the right mindset. Buildcast 0 is the free episode that lays the groundwork — why speed and change are the only constants right now, and why building is the fastest way to stop feeling behind.
- From anxiety to agency — why the overwhelm disappears the moment you start making something
- Companies are still human at the core — what AI actually augments, and what it never replaces
- How to work with AI's real limitations before they slow you down
- The iterative mindset that compounds — for you and your whole team
The Human-First AI Framework
8 principles for building AI capability without losing what makes your company human.
00
The Premise
Companies remain human at the core.
AI augments. It doesn't replace the human engine.
Capability lives in people first — everything else follows.
01
Mindset
Make peace with not knowing.
The destination is unclear. The goal isn't a roadmap, it's the ability to move with whatever comes next.
Leaders who accept this stop waiting for certainty and start building.
02
Speed
Speed is a mindset, not a tool.
The most important capability isn't a platform or a model. It's the organisational ability to change: fast, repeatedly, without breaking.
That starts with how leaders think, not what they buy.
03
Capability
Build capabilities, not just solutions.
Don't ask 'what should we build?' Ask 'what capabilities do we need to keep building?' Product and process lifecycles are shrinking.
The companies winning aren't building the best thing once — they're building the habit of building.
04
Openness
From 'I don't know' to 'maybe it can.'
The shift isn't technical. It's moving from 'that's too much work' or 'let's do it the old way' to 'yes, maybe it can be done.'
Openness and exploration as a leadership discipline — not a personality trait.
05
Literacy
AI literacy is a company capability, not a person.
One AI expert surrounded by 99 AI-illiterate colleagues doesn't compound. Capability needs to spread.
The network effects generate the speed of change the business actually needs.
06
Team
Involve your team in the build.
Work on use cases your team can use with you — or hand off to them. Project management, innovation cycles, collaboration tools.
That's how literacy disseminates without a training programme.
07
The Antidote
The iterative mindset is the antidote to anxiety.
AI anxiety comes from feeling like every new model resets everything. If you know the process of building, the next model is just another iteration.
Learn by building, not by watching. Build one thing and you immediately see where else it applies.
Investment
Choose how you want to build
Quarterly cohort
$750
1 seat / 1 quarter
13 weekly sessions
Cohort of max 12 senior leaders
Your build artifact, recording, and transcript after every session
Team
$1,100
2 seats / 1 quarter
Two seats from the same organisation
Build together, benchmark internally
Bring the practice into your team
1:1 intensive
$1,800
Three dedicated sessions
Built entirely around your need
For individual needs or urgent decisions
Move faster than a cohort allows
Direct access to Andra and Pedro
Cohorts open quarterly — January, April, July, October. Max 12 per cohort. Founding member rate available for cohort 1.
The Experts
Two layers. One table.
Pedro Jaramillo
Technical Architecture & Build
Medellín
Builder and technical co-founder with a track record of turning complex business problems into working systems. Deep expertise in AI tooling, workflow design, and the architecture of systems that actually get used. The technical layer in every build: makes what the business needs buildable, and what's buildable immediately useful.
Portfolio
MicroBuy Technical ArchitectureB2B Automation WorkflowsAI Integration FrameworksRapid Prototyping Systems
LinkedIn →
Andra Fola
Business Architecture & Strategy
Luxembourg
20+ years of procurement and operational leadership at Fortune 500 companies including Vodafone and Amazon. The business layer in every build: knows what organisations actually need before they can articulate it.
Portfolio
M&A Integration+1bl euro programs deployment1st Autonomous Sourcing SolutionLong Tail ProcurementMaistro 2.0ZentraGIMMicroBuy5 Personas
LinkedIn →